Off page SEO Techniques to grow your business-by Niketa Gagrani

SEO simply stands for Search Engine Optimisation. This is where you construct your web pages and implement certain techniques to help you rank as high as possible on search engine result pages (SERPs). The higher your pages can rank on Google/Bing/Yahoo/etc. results pages, the more traffic your site is likely to get.

Now, SEO can be split up into two separate categories; On-Page SEO & Off-Page SEO.

On-Page SEO refers to all the things that you can do ON your website to help you rank higher, such as page titles, internal linking, meta tags & descriptions, etc.

Off-Page SEO refers to all the things that you can do directly OFF your website to help you rank higher, such as social networking, article submission, forum & blog marketing, etc.

In today’s post we will be looking specifically at Off-Page SEO and some of the most effective ways to increase your page rankings on search engines.

Off-Page Search Engine Optimization

1. Social Networking Sites

Social Networking is bigger than ever these days! Sometimes known as “Online Reputation Management”, getting involved with social media sites is the fundamental step with which you begin to advertise, market and build your online reputation within your niche.

You need to sign up to the most popular social networking sites, such as; Facebook, LinkedIn,Twitter, Google+, etc., and create a profile of your own. This allows you to extend your online network of contacts, to connect and interact with your friends, to share things with each other, and most importantly promote your website/blog and help build your online reputation.

2. Blogging

Blogging is one of the best ways to promote your website online! By writing a blog for your website, you give a reason for visitors to keep returning to your site and keep up to date with your latest posts. It also helps search engines to crawl your site more frequently, as they have to update your latest blog post entries, which ultimately helps you rank higher in search engine results pages (SERPs).

You need to produce and include lots of unique content for your blog, such as; Infographics, Top Lists, How To…Tutorials, Viral Videos, etc. Try to remember to be clear and concise in what you are trying to convey to your readers within your blog posts, don’t waffle.

To help you promote your blog, submit it to niche blog directories and blog search engines. (See below)

If you’re not very good at writing content for your blog, then you could always hire a guest blogger for your blog and ask him/her to write precise and unique content so that your blog can gain more credit from a search engine point of view.

3. Blog Marketing

Post comments on other blogs within the same niche as yours, which allow you to add a link in the comments section. These links can then be crawled by search engines, helping to point them towards your site.  These blogs are commonly referred to as “Do-Follow” Blogs (Just like ours, where you can comment below!).

4. Forum Marketing

Find forums online that are related to your sites niche and get involved within that community. Reply to threads, answer peoples questions, offer advice, etc. This all helps to build up your reputation as someone who is an expert within that niche. Try to use “Do-Follow” Forums so that you can include a link to your site within your signature, which helps search engines crawl your site.

5. Search Engine Submission

Search engines will eventually find your site online, but that can take a while. To speed everything up, you should submit your website to the most popular search engines like Google, Yahoo, Bing, etc.

6. Directory Submission

Many people may say that directory submission is dead! I believe that it isn’t as you are increasing the likely hood of people seeing your website. It is purely based on how effectively we are selecting those directories and how efficiently we are choosing the category for submission. You could submit to general directories, but for maximum effect, you are better off submitting to niche directories. Of course, I agree that it gives quite delayed results, but it is worth doing it.

7. Social Bookmarking

Social Bookmarking is another great way of promoting your website. Submit your latest blog posts and pages to the most popular bookmarking sites, like StumbleUpon, Digg, Delicious, Reddit, etc. Search engines really like these types of sites because the content on these sites is updated very frequently.

You should be very careful while doing this and you must properly handle the tags which are very essential to broadcast your news on a wide area network. This may increase your website traffic based on how effectively you have participated.

8. Link Baiting

Link baiting is another popular way of promoting your site. If you produce a really popular unique post for your site, then other people may want to link to it. Perhaps you have copied/published another website’s content on your site, don’t forget to place their website link as a reference. Do it for others and, if your content is trustworthy, let others do it for you. This is another way to increase your link popularity.

9. Photo Sharing

If you have used any of your own photos or images on your site, then you can share then on many of the major photo sharing websites like Flickr, Picasa, Photo Bucket, etc. Other people will be able to see them and comment on them, hopefully following a link to your site.

10. Video Marketing

Just like photo sharing, if you have any videos that you have used on your site, then you can submit them to sites like; YouTube, Vimeo, etc. allowing people to find your content in other ways.

11. Business Reviews

Write reviews about others businesses or ask your friends/clients to write a review of your business in major business review sites like RateitAll, Shvoong, Kaboodle, Stylefeeder, etc.

12. Local Listings

Depending on your site’s niche, you might find that listing in local directories may be useful. You may have a website promoting your local business, therefore instead of going global and facing huge competition, listing your website locally, so that search engines can easily view your website and fetch the content, will be much better. This will help you to reach a targeted audience. Submit your website to sites like; Google Local, Maps, Yahoo Local, Yellow Pages, etc.

13. Article Submission

If you write your articles yourself, then you can submit them to popular article directory sites like; Ezine, Go Articles, Now Public, etc. This can help drive traffic to your site, whilst you can also gain some links to your site from other people (though it’s usually a slower process).

14. Social Shopping Network

If you run an e-commerce website, then a good strategy for advertising and branding your products for free is to submit then to online shopping networks. By submitting your products to sites like; Google Product Search, Yahoo Online Shopping, MSN Online Shopping, and other major social shopping network sites like Kaboodle, Style Feeder, etc. then you increase the likelihood of people finding the products that you are selling.

15. Answer Questions

You can actively participate in answering questions on sites like Yahoo Answers. By answering and asking relevant questions on your site niche, you help to build up your reputation as someone that is an expert in your chosen field. You can place a link to your website in the source section if necessary so that people can easily find your site. If you don’t spam, this is another great way to increase your link popularity.

I hope you found this post useful.  Please feel free to leave your questions and comments below!

You can also contact us at http://www.webinfoguru.com or info@webinfoguru.com or +91 9158830129 for making your site rank high.

On page SEO techniques to grow your business-By Niketa Gagrani

SEO simply stands for Search Engine Optimisation. This is where you construct your web pages and implement certain techniques to help you rank as high as possible on search engine result pages (SERPs). The higher your pages can rank on Google/Bing/Yahoo/etc. results pages, the more traffic your site is likely to get.

Now, SEO can be split up into two separate categories; On-Page SEO & Off-Page SEO.

On-Page SEO refers to all the things that you can do ON your website to help you rank higher, such as page titles, internal linking, meta tags & descriptions, etc.

Off-Page SEO refers to all the things that you can do directly OFF your website to help you rank higher, such as social networking, article submission, forum & blog marketing, etc.

In today’s blog we will be looking specifically at On-Page SEO and some of the most effective ways to increase your page rankings on search engines.

On-Page Search Engine Optimisation

1. Page Titles

Your page titles are one of the most important SEO factors on your site. Each of your pages & posts should have its own unique title, which includes the main keywords for that page.

For example, you could write a blog post about a new Black forest cake recipe that you have tried. It is therefore vitally important that you include ‘Black forest Cake Recipe’ within your post title, perhaps “Easy Black forest Cake Recipe” or “Black forest Cake Recipe for kids”, etc.

This way, whenever someone searches for Black forest Cake Recipes in a search engine, your post has a better chance of showing up because you have included those keywords.

2. Meta Descriptions

Many people forget to include meta descriptions for their pages. These descriptions are an important place to include relevant keywords for your content, as these are used within the search results when your page is listed.

For instance, if we continue to use the ‘Black forest Cake Recipe’ example, then a good meta description for that page would include those keywords and related ones. So, “This easy Black forest cake recipe is possibly the most delicious, mouth watering, Black forest cake ever made.” would be a great meta description to use, as it is relatively short, whilst containing a number of specific keywords.

3. Meta Tags

For each of your pages, you can include a set of keywords in the form of meta tags. These should be all the relevant keywords of your content, which you will have researched previously.

4. URL Structure

Including search engine friendly URLs for each of your pages is highly recommended, as these bring better crawling. Shorter URLs seem to perform better in search engine results, however that is not the only factor.

URLs that include targeted keywords, also perform better. The location of these keywords can also be a major influence. For example website.com/keyword would perform better than website.com/255/945/subcategory/keyword etc.

5. Body Tags (H1, H2, H3, H4, etc.)

When writing your articles, you should break up your content into smaller sections & paragraphs to make it easier for people to read. These sections can be given heading, which is where H1, H2,H3, H4, etc. tags are used.

Generally H1 tags are reserved for your main page title, with subsequent headings (just like the ones I have used throughout this post) being issued H2, H3, etc. Search engines use these to determine what is important within your content. This is why keyword rich headines are more useful than generic ones. Make sure you write keyword rich headings in the order of priority in H1, H2 and H3 title tags. They are used by many crawlers to differentiate important content.

6. Keyword Density

Including relevant keywords throughout your content is very important, as it helps search engines work out what your content is about. However, try not to excessively repeat and overuse keywords just for search engine robots. This can lead to your site being banned from search engines.

To avoid this, try to keep your keyword density to roughly 2-5%. If you find this hard, get out a thesaurus and broaden your writing vocabulary. This way, you are still writing about the same thing, without risk of being banned.

7. Image SEO

Using images within your content is a great way to make your site more visually appealing and break up boring chunks of text. You can utilise these images to help improve your site SEO.

All your uploaded images have titles, so treat them just the same as your page titles. Including relevant keywords can help people find your site when searching on Google Images.

You can also include Alt Text and Descriptions for your images, making them even more useful with SEO.

8. Internal Linking

People often think that the only links that count are those from other websites. While these links are important, these are not the only important links!

Placing links to your other website pages, is a great way of improving your site and used properly, Internal links can be a useful weapon in your SEO arsenal. Not only does it make it much easier for your visitors to navigate around your site and find all of your content, but it also ensures that your site gets properly crawled allowing the search engines to find all of your pages. It also helps to build the relevancy of a page to relevant keywords and phrases, whilst also helping to increase the Google Page Rank of your pages.

There are a number of different methods that you can use to improve your internal linking structure. The main being; content links and permanent navigation links.

Summary

These 8 techniques are just some of the ways that you can improve your on-page SEO. Any one used independently of the others won’t make much difference to your site ranking, however when used together, they can help to improve your site traffic.

They will help to get your pages working better, they will help to get your entire site crawled by search engine spiders, they will help increase the value of internal pages and they will build the relevancy of internal pages to specific keyword phrases.

So, it pays to spend some time implementing these to improve your site! Please leave your comments below & feel free to ask any questions.

You can also contact us at http://www.webinfoguru.com or info@webinfoguru.com or +91 9158830129 for making your site rank high.

HOW TO GET YOUR BUSINESS ONLINE-By Niketa Gagrani

As you know now everything is available online. You might be thinking of taking your business online. So here are few simple steps to make your business go online. By taking your business online you can grow your business easily.

Foremost step is your business needs a website, but taking your business online can be intimidating when you don’t have any experience with web design or development.

Fortunately the process for getting your business online isn’t as complicated as it may first seem to be, and can be broken down into these simple steps:

1. Research and Register a Domain Name

Ideally, you’ll find a suitable domain name for your business. After selection register your business name. Use an online domain name registrar to search for and purchase the preferred domain name for your business as soon as possible. There are many companies who provide domain services such as http://www.webinfoguru.com contact them & get your desired domain name register.

2. Determine What your Website Will Need to Do for Your Business

Your website is a tool and should only exist if it provides some kind of value for your business. If all your website needs to do is provide basic company information and contact details, then a simple brochure-style website will suit your needs. However, if you need something more extensive that incorporates a blog, third-party plugins, or e-commerce functionality, then the scope of your website project will be much larger.

Make sure that you are very clear about what you need from your website – separating the “must haves” from the “nice to haves” – so you can make an informed decision about picking a website platform to suit those requirements, and to make sure that your website project stays within scope and on budget.

Don’t worry if you are confused then you can consult a web developer company like http://www.webinfoguru.com & discuss your business & get the right and proper website in latest technology developed for your business.

3. Decide Whether to Hire Help

To create a website, you have two choices: you can do it yourself, or you can hire someone to do it for you. If you decide to build your website yourself, pre-designed themes for self-hosted WordPress sites and fully-hosted services such as Squarespace will allow you to do so with little or no knowledge of HTML or other coding languages.

However, while the DIY route may be cost-effective, it can also be very time-consuming. If you would prefer to hire a web designer or developer instead, you have a number of options.

You can also hire a freelance web professionals , or if your websites requirements are extensive (and your budget can afford it), you may need to hire a web design agency for the most comprehensive set of resources, skills and services.

See How to Design and Build Advance Website for more information on how to make the best decision about who to make your companies website ranking high.

4. Find a Hosting Company

If you plan on building your website on your own, you’ll need to look at web hosting providers. A web host provides space online for you to store and serve up your website files to visitors.

There are many hosting options available – the host that you choose will depend on how your website is built (for instance, if you’re building your website on WordPress, does the web host support that platform?), and how much bandwidth you will consume every month (do you anticipate a lot of traffic, or do you plan on posting large media files on your site?).

While changing your web host after you’ve launched your site is possible, try to pick one now that supports your current needs, as well as your anticipated future needs.

If you’re working with a web developer or designer, they may provide web hosting as a part of their services. Be sure to confirm this at the outset of your project.

5. Determine What Content Management System You Will Use

If you hire someone to help you build your website, they may have a content management system (CMS) that they prefer for website development.  A CMS provides a way for you to log into and simply update the content on your website without any knowledge of HTML. Some widely used CMSes include Drupal, WordPress and Expression Engine.

Before you proceed with development, make sure that the CMS will suit you needs (ask your web designer or developer for a demo before you’re committed to it) so you can have the control you need to update content on your website without constantly relying on external support.

6. Develop Your Website Content

Unfortunately, website content doesn’t appear out of thin air – somebody has to create it. Never assume that your web developer or designer will do it for you. If you don’t feel comfortable writing effective content and copy for your website, then you may want to hire a copywriter to work with you.

Keep in mind that content includes more than just words – it also includes images, audio, and videos. You’ll want to make sure that any media you post on your website is professional and appropriately placed for the context. Also, avoid stock photos wherever possible. Your customers want to see images that are a true representation of your business.

7. Research Legal Issues

Keep in mind that the rules that to a normal business apply to online business as well, but there are legal concerns specifically related to doing business online, so be sure to consult your lawyer. A legal professional can help you create relevant contracts, website terms and conditions, end user agreements, and anticipate and intellectual property issues.

8. Integrate E-commerce

Do you plan on selling goods or services through your website? If so, you’ll need to decide how you will collect the funds, and if you’ll need a merchant account or payment processor. You’ll likely need a shopping cart tool as well, and you’ll want to verify that the web host you chose can support it. Above all, you’ll want to make sure you have business processes in place to manage and fulfill online orders.

Consider consulting with a web developer for qualified advice on what e-commerce solution will best suit your requirements.

9. Launch and Maintain Your Website

The switch is flipped and your website is live! Now you need to make sure that people can find it and that you’re measuring your online growth.

See World of Digital Marketing for tips on improving your website’s search engine optimization, and see On page SEO Optimization  for information on how to set-up analytics for your website so you can track your visitor traffic patterns over time, and see OFF page SEO Optimization  for information on how to rank your website in the world.